Gacha Life: Create and Share Your Own Anime Characters
Dress up your own characters and gacha for free! You can customize your own character using different hairstyles, clothing parts, weapons, and more! Take up to 8 characters into Studio mode and set up amazing scenes to share with others!
Gacha Life is a popular anime game that lets you start a new life of adventure in a vast virtual world. The free dress-up game is an excellent choice for players interested in personalizing cute characters.
A gacha game (Japanese: ガチャ ゲーム, Hepburn: gacha gēmu) is a video game that implements the gacha (toy vending machine) mechanic. Similar to loot boxes, gacha games entice players to spend in-game currency to receive a random in-game item. Some in-game currency generally can be gained through game play, and some by purchasing it from the game publisher using real-world funds.
The gacha game model began to be widely used in the early 2010s, particularly in Japan. Most of the highest-grossing mobile games in Japan use it, and it has become an integral part of Japanese mobile game culture. The game mechanism is also increasingly used in Chinese and Korean games, as well as Western games. Despite their ubiquity, gacha games have been criticized for being addictive, and are often compared to gambling due to the incentive to spend real-world money on chance-based rewards.
There are many collectable characters, cards, or other items (details will vary based on nature of game). Many of them are obtainable only through a "gacha" mechanic. In this, the player "pulls" or "spins" in a manner analogous to a slot machine or roulette wheel. In doing so they expend a fixed portion of a premium currency in exchange for receiving a random "drop" from the banner "rolled on". Some of the rewards drop less frequently than others. It is common for the schema of item rarities to be public information, dubbed "open gacha". It is common for there to be a rarity tier on around the order of appearing in one percent of rolls. Between this rarity and the commonality of limited-time availability of promoted gacha drops, players are encouraged to roll the gacha while their desired item is available.
Some gacha models use a pity system: the player will be guaranteed an item after pulling for that item a large number of times without success. "Soft" pity increases the probability slightly of getting a rare item with every pull, counting up and recalculating the probability until the rare item is received, while "hard" pity uses a counter to keep track of the number of pulls and automatically dispense the rare item after reaching a preset number of rolls.
In many games, gacha rewards are essential for players to make progress in the game. Players are generally given free or discounted gachas in low amounts on a regular schedule, in exchange for logging in or doing in-game tasks.
Game developers have praised gacha as a free-to-play monetization strategy. Most developers that work primarily with free-to-play games recommend it be incorporated into the game starting with the concept for maximum monetization potential.
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It has been debated what makes gacha so addictive to so many players. Proposed mechanisms include playing on the hunter-gatherer instinct to collect items, as well as the desire to complete a set, effective use of the "fear of missing out", or, simply the same mechanisms that drive gambling.
An aspect of monetisation commonly found in the financing of gacha games involves a model where a large part of the game's revenue comes from a very small proportion of players who spend an unusually large amount of money on gacha rolls, essentially subsidising the game for other players who may spend smaller amounts of money, or even free-to-play players that spend no money at all. The high-spending players are often colloquially referred to as "whales".
In May 2012, an article was published in a conservative Japanese newspaper, the Yomiuri Shimbun, that criticized social networking games and specifically gacha for exploiting the naivety of children to make a profit. The main complaint of the article was that the gacha model too closely resembled gambling. The paper called for an investigation by Japan's Consumer Affairs Agency to prevent abuse of the system.[full citation needed] Several cases of teenagers and even younger kids spending equivalents of over US$1000 have been reported in the media. Shortly after, the suggested investigation was performed and the model of complete gacha was declared illegal by the Consumer Affairs Agency, citing the Law for Preventing Unjustifiable Extras or Unexpected Benefit and Misleading Representation [ja], The Consumer Affairs Agency stated that virtual items could be considered "prizes" under existing legislation written in 1977 to prevent the complete gacha practice in the context of baseball trading cards. Within a month of the statement being issued, all major Japanese game publishers had removed complete gacha rules from their games, though many developers found ways around this. In addition, several lawsuits were launched in Japan against companies selling gacha products, leading to temporary decrease in their stock market value by almost a quarter. Japanese mobile game developers, including GREE and DeNA, worked to establish a self-regulating industry group, the Japan Social Game Association, which was an attempt to push developers from these models, but it did not prove successful, and the Association was disbanded by 2015.
The mechanism has come under scrutiny for its similarity to gambling, and some countries require drop rates to be made public, or have banned certain practices (e.g., complete gacha). Many players also feel regret after making purchases in these games according to a survey. This type of game has also come under criticism for luring players into spending thousands of dollars at a time to get what they want, and the way gacha outcomes are presented within the game have also been criticized. Children are likely to be affected by the gambling-like mechanism since mobile devices provides easy access to payment; some game developers also intentionally introduce emotional manipulations and exploitive practices. A 2019 research paper has noted that "the gacha system has proven to be addictive and problematic" and speculated that the loopholes in the gacha system could be exploited for international money laundering.
The Studio is the mode where people create their skits and stories in the Gacha Life game. If you run out of energy, you can go to the Gacha mode where you can gacha for energy or items. To interact with the different characters, go to Life mode to explore the town. You can approach each character and increase your friendship level with them. You do this first by talking and then unlock more actions once your friendship level increases.
In essence, Gacha Life is a life simulation game developed by Lunime that can be played on a PC or via an iOS or Android app. With more than 10 million downloads in the Google Play Store alone, the game has established quite a following, particularly among younger players from ages 6 to 14.
A sequel known as Gacha Club was released on June 29, 2020, with more customization options and a Role-Playing Game mode replacing the friendship sim mode. Gacha Life provides examples of: Ad Reward: Players can watch ads in order to earn a random number of gems, which are used in the gacha portion to earn gifts to give other characters.
Amazing Technicolor Population: You can color your character's skin red, blue, whatever!
Animesque: The game's artstyle definitely falls under this, complete with notable Japanese Visual Arts Tropes (Anime Hair, Big Anime Eyes, etc.).
Beast Man: Picc and Pawket, two raccoon girls who form a music duo called "Bandits".
Big Head Mode: By accessing Meme Mode by clicking the button with three dots four times, you can change your character's head size, including to big.
Cat Girl: Rambo Nyan Kitty, a Cloud Cuckoolander one who loves using cat puns.
Moe and her glitched counterpart m o. Moe quizzes you on how soft her ears are and how fast she can wag her tail while m o speaks in a corrupted format l i k e d i s
Dating Sim: Life mode is essentially a platonic version of this. You can talk with, ask, gift, and answer Pop Quizzes from the NPCs (the preset characters) and increase your friendships with them.
Digital Avatar: Your character can serve as this for you.
Fingerless Hands: Every character only has a thumb for each of their hands, making them look like mittens.
His Name Really Is "Barkeep": The principal of the school in Life Mode is Mr. Principal.
Little Bit Beastly: Some hair options have cat/pointed canine/bunny/bear ears, and you can add tails to your character.
Pop Quiz: When you reach the Friendship Level of 5, the NPC can give you a short 10-question quiz over the information you've asked them for. Huge rewards await for those who ace.
Public Domain Soundtrack: Not necessarily public domain, but the game uses royalty-free music provided by DOVE-SYNDROME.
Scunthorpe Problem: Infamously, every word with the letter sequence a-s-s is censored, resulting in things like "cl***ic", "br***", etc.
Super-Deformed: The main art style, along with Animesque.
Surfer Dude: Brody, a surfer who likes sports, fishing, and music.
Tamer and Chaster: Previous Gacha games would include fully humanoid anime characters, some serving Fanservice. Gacha Life focuses on chibi characters and more on the cute than sexy.
Temporal Theme Naming: There are 4 NPCs named after the 4 seasons: Spring, Summer, Autumn, and Winter.
Trademark Favorite Food: You can set your character's favorite food. Bex's favorite food is chicken nuggets, and her minigame has you try to catch all the nuggets without any touching the ground.
Unusual Ears: Since all models have human ears, putting on hair with Little Bit Beastly ears creates Fridge Logic.
Video Game Perversity Potential: Inevitable for a character design/roleplay game. It was possible to dress up your character in skimpy clothing (and even color their clothes the color of their skin!) and pose them to resemble sexual acts, as well as let them say any phrase at your will. This got so out of hand that Lunime released a patch to remove all of this potential.
Virtual Paper Doll: The entire point of the game. You can create a character and refine their body, hair, facial features, clothing, and profile, coming up with endless combinations. The fandom regularly circulates character and outfit ideas.
Water Is Womanly: Lado is a girly, blue haired Cat Girl whose element is water.