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Ava Max - Who's Laughing Now [Official Music Video]

"Who's Laughing Now" is a song by American singer Ava Max, released on July 30, 2020, through Atlantic Records as the sixth single from her debut studio album, Heaven & Hell (2020). The song was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, and producers Cirkut and Lotus IV. It is a dance-pop song with lyrics about a girl being gaslighted, and continues from Max's 2018 song "Sweet but Psycho". "Who's Laughing Now" reached number one in Poland, and charted in the top ten in eight countries. An accompanying music video was directed by Isaac Rentz and depicts Max seeking revenge on her boss and cheating boyfriend.

Ava Max - Who's Laughing Now [Official Music Video]

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The music video was directed by Isaac Rentz and released on July 30, 2020.[17] Max is depicted as a person seeking revenge after being fired by her boss and cheated on by her boyfriend. She is seen dancing in a destroyed office and breaking a car with a crowbar, before breaking free of a psychiatric hospital while strapped in a straitjacket.[18] Max wrote the video's plot, which she decided to incorporate several female characters into a corporate workforce dominated by men. One character portrayed by Max is gaslighted by a doctor into becoming "psycho", while another had musical instruments appearing from her head, which was parallel to her own negative experiences with music executives.[12] An interactive quiz was launched as a collaboration with Spotify prior to the release of Max's debut studio album Heaven & Hell (2020). It contains 10 questions asking about personality, resulting in the choice of one of four characters portrayed in the music video; Amanda, Torrence, Carmen, and Ava.[19]

It's funny you ask that. "Who's Laughing Now" is actually, in a way, "Psycho" part two. The music video, I wrote it like that on purpose, because I really wanted to have different characters and I wanted it to feel a bit like how girls feel in industries. They feel like they're being called psycho because they're trying to show everyone, including men, in the workforce that they can be just as good as men, if not better.

I feel like it always happens to us. You kind of see it in the "Who's Laughing Now" video, where music instruments and music are coming out of my head. It's like, no matter how many men and executives told me no growing up and that I'm never going to make it. I've always had music in my veins. I always knew I was going to make it no matter what. That really is a representation of "Who's Laughing Now," [me] basically telling everyone to just fuck off. 041b061a72

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